Brand Resilience

Please note that this breakfast will take place at USG, 550 W. Adams, 18th floor.

Brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash — by disgruntled customers, competitors, even employees. In Brand Resilience, Deloitte veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the 21st century, including how to use social media proactively, and offers a seven-step plan to identify the source of possible sabotage, galvanize employees to protect the brand, and establish an early warning system to head off future threats. Brand Resilience has all the tools a risk-intelligent enterprise needs to understand and survive in the new media landscape.

About Jonathan Copulsky

• Jonathan is a Chicago-based principal aligned with the • Strategy & Operations Practice and specializes in marketing and sales strategy. 
• In addition to his work as a senior client service professional, Jonathan chairs Deloitte Consulting’s Marketing Council and leads the firm’s eminence efforts
• Jonathan has over 30 years of experience as a senior • marketing and sales executive and consultant and has an MBA from Stanford University
• Jonathan has written more than 30 bylined articles, including • placements in Advertising Age, Brandweek, Journal of Business Strategy, and Strategy and Leadership
• Jonathan works with the world’s leading brands on their • toughest marketing and sales challenges, serving clients in Consumer Products, Insurance, Media, Telecommunications, and Travel & Leisure

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