Other Worthy Events


02/09/2012 - 04/19/2012	CADM - Direct Marketing Basic Course Get down to basics. The world of direct marketing is constantly changing, but the most powerful force for your success in the industry will always be knowledge. During our much-lauded 11-week hands-on course, you'll learn tried-and-true basics like planning, strategy, analytics and database marketing. Plus the latest and greatest strategies and techniques for classic direct marketing media like Direct Mail and Direct Response TV along with successful Interactive approaches and the most up-to-date approaches in Social Media Marketing for Facebook, LinkedIn, Twitter, Blogs, Mobile and more. You’ll receive an up-to-date, comprehensive and practical overview of direct marketing today. There are valuable new principles and best practices every week, as industry leaders share vital information and fresh thinking in their specialties. But here’s the most exciting part - after spending a few evenings with us, you’ll understand direct marketing from all perspectives. You’ll put that knowledge to practical use when you participate in an exciting group project to develop a marketing plan and presentation. A committee of industry professionals will review each project and select the one that is most effective and innovative. Members of the winning group will receive a one-year Free CADM membership. The CADM Basic Course is a 56-year Chicago tradition that has provided practical knowledge, valuable contacts and the opportunity to put lessons into practice for direct marketers just like you. Join them by earning a CADM Basic Course Certificate of Achievment and propel your career success forward. Bonus for 2012! Learn how to build your own professional network to reach your personal and career goals. For a detailed curriculum, click here. Dates: Thursdays, February 9 through April 19 Time: 6:15 to 8:45 Place: University of Chicago Gleacher Center, 450 N. Cityfront Plaza Drive in Chicago Cost: CADM Members, $495. Non-Members $545. Seating is limited. To register, click here or go to www.cadm.org. Sponsored by Jacobs & Clevenger.
04/19/2012	“The Latest Wave in Internet Marketing” Sponsored by the College of Business’ Interactive Marketing area of study, The Latest Wave in Internet Marketing conference will be held on April 19^th, 2012 at the NIU Naperville campus. This all-day program with break-out sessions allows attendees to customize an experience to learn from leading academics and professionals in the areas of Search, Social Media, Mobile Marketing and more. Choose from the general track or the social media track or combine the two. A compelling keynote from Ron Jacobs of Jacobs and Clevenger starts the day and the program includes both b2b and b2c examples and hands-on workshops on facebook, linkedin, twitter, google+ and HTML basics. Continental breakfast, am and pm breaks, a hearty lunch and plenty of opportunities to network are included. More information and registration can be found at http://internetmarketing.niu.edu or http://bit.ly/tXAHsH. BMA Members can receive a 10% discount off the applicable pricing by using the discount code BMA10. Participant Benefits - Enhance your social media, search, or mobile marketing strategies - Discover how web analytics can improve your internet marketing effectiveness - Explore ways to improve cross-channel marketing campaigns - Network with leading internet marketing professionals

02/09/2012 - 04/19/2012

CADM - Direct Marketing Basic Course

Get down to basics. The world of direct marketing is constantly changing, but the most powerful force for your success in the industry will always be knowledge.

During our much-lauded 11-week hands-on course, you'll learn tried-and-true basics like planning, strategy, analytics and database marketing. Plus the latest and greatest strategies and techniques for classic direct marketing media like Direct Mail and Direct Response TV along with successful Interactive approaches and the most up-to-date approaches in Social Media Marketing for Facebook, LinkedIn, Twitter, Blogs, Mobile and more.

You’ll receive an up-to-date, comprehensive and practical overview of direct marketing today. There are valuable new principles and best practices every week, as industry leaders share vital information and fresh thinking in their specialties.

But here’s the most exciting part - after spending a few evenings with us, you’ll understand direct marketing from all perspectives. You’ll put that knowledge to practical use when you participate in an exciting group project to develop a marketing plan and presentation. A committee of industry professionals will review each project and select the one that is most effective and innovative. Members of the winning group will receive a one-year Free CADM membership.

The CADM Basic Course is a 56-year Chicago tradition that has provided practical knowledge, valuable contacts and the opportunity to put lessons into practice for direct marketers just like you. Join them by earning a CADM Basic Course Certificate of Achievment and propel your career success forward.

Bonus for 2012! Learn how to build your own professional network to reach your personal and career goals.

For a detailed curriculum, click here.

Dates: Thursdays, February 9 through April 19

Time: 6:15 to 8:45

Place: University of Chicago Gleacher Center, 450 N. Cityfront Plaza Drive in Chicago

Cost: CADM Members, $495. Non-Members $545.

Seating is limited.

To register, click here or go to www.cadm.org.

Sponsored by Jacobs & Clevenger.

04/19/2012

“The Latest Wave in Internet Marketing”

Sponsored by the College of Business’ Interactive Marketing area of study, The Latest Wave in Internet Marketing conference will be held on April 19^th, 2012 at the NIU Naperville campus.

This all-day program with break-out sessions allows attendees to customize an experience to learn from leading academics and professionals in the areas of Search, Social Media, Mobile Marketing and more. Choose from the general track or the social media track or combine the two. A compelling keynote from Ron Jacobs of Jacobs and Clevenger starts the day and the program includes both b2b and b2c examples and hands-on workshops on facebook, linkedin, twitter, google+ and HTML basics. Continental breakfast, am and pm breaks, a hearty lunch and plenty of opportunities to network are included. More information and registration can be found at http://internetmarketing.niu.edu or http://bit.ly/tXAHsH.

BMA Members can receive a 10% discount off the applicable pricing by using the discount code BMA10.

Participant Benefits

- Enhance your social media, search, or mobile marketing strategies

- Discover how web analytics can improve your internet marketing effectiveness

- Explore ways to improve cross-channel marketing campaigns

- Network with leading internet marketing professionals

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