Fritz Johnston

Fritz Johnston is the vice president of global brand management and advertising for Boeing, the world’s largest aerospace company and one of the world’s best-known brands. His responsibilities include brand strategy with oversight responsibilities for Boeing Corporate advertising, reputation research, corporate identity, sponsorships and The Boeing Stores.

Johnston began his professional career in 1973 with Boeing Aerospace Company. In 1983 he accepted a management position with Boeing Commercial Airplane Company. As promotion manager, Johnston directed the development of international exhibits, marketing promotions and domestic advertising. Johnston was promoted to senior manager of Commercial Airplane Communication Services in 1989. One of his key responsibilities in this position included developing a corporate identity system for Boeing Commercial Airplane Group that was subsequently adopted companywide.

Prior to the merger of Boeing and McDonnell Douglas in August 1997, Johnston accepted a position to lead the corporate identity program at Boeing company offices. In this capacity, he managed the successful design and blending of the two companies’ logos into a single corporate logo and the development of a unified companywide identity system.

In Sept 2001 Johnston had oversight responsibilities for the branding of the new headquarters building in Chicago. During this time he established The Boeing Collection, depicting the rich history of the merged companies of Boeing, McDonnell Douglas, Rockwell International Aerospace and Hughes Satellite and Communications.   

Johnston received an associate of applied arts degree from Green River Community College and subsequently attended Western Washington University, where he earned a bachelor of science in communications in 1973.

He has served as a board officer for the Seattle chapter of the American Institute of Graphic Arts, as an associate member of the Corporate Council for the Arts, and as design facilitator for the Greater Harbor 2000 Corridor Plan. Johnston has received design awards from the Art Director Club, the American Institute of Graphic Arts, and the Northwest Addys. In 1990 he was selected as Distinguished Alumnus for Green River Community College.