Cubs/Brewers Game, Sept. 16
See the Best in Midwest Baseball & B-to-B Marketing
Watch a great game, enjoy food and drink with fellow marketers and hear two former Silicon Valley marketing execs—now top midwest CMOs—talk about the differences in b-to-b marketing here vs. the west coast.
Join us when our BMA Milwaukee neighbors co-host a Cubs/Brewers rooftop evening, sponsored by the Financial Times, on Tuesday, Sept. 16, at the Sheffield Baseball Club at 3619 N. Sheffield.
Michael Krauss, president of Market Strategy Group, will host a pre-game discussion on “Midwest vs. East/West Coast Marketing and Branding” with Don MacDonald, CMO of Fiserv, and George T. Neill, VP and CMO of Brunswick Corporation. Read on…
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Breakfast RoundTable, Sept. 17
How to Develop Value Propositions & Message Maps
Join us on Sept. 17 at IIT’s Stuart School of Business, 565 W. Adams St., for our first Breakfast Roundtable, sponsored by BusinessWeek, when George Stenitzer, vice president of corporate communications at Tellabs, heads up a discussion on the million-dollar marketing question: How do you create (or find) a value proposition for a new product or service?
Stenitzer traditionally delivers a version of this presentation at BMA’s annual two-day IMC seminar every April, and he consistently gets some of the highest marks from attendees. A nationally recognized leader in integrated marketing communications, he will share five techniques to turbo-charge your current value proposition or identify a new one. He also will describe and illustrate how to develop message maps to guide year-round messaging to all audiences in all media. Read on…
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