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BMAIL CHICAGO

October 2008

Chicago Chapter of the Business Marketing Association

October 2 Luncheon Seminar

How can marketers stay top-of-mind with busy top executives? Get ‘em while they’re spending the little bit of leisure time they have watching sports, says Steve Pacheco, managing director of advertising at FedEx. At the October 2 BMA luncheon, hear about this and other smart touch points that FedEx uses to maintain its reputation as one of the world’s most powerful brands and stay relevant to C-Suite and small business people alike.

PRESIDENT’S MESSAGE

By Gary Slack
President, BMA/Chicago

Gary Slack, President, BMA/Chicago Thanks again to U.S. Olympic Committee CMO Rick Burton and Gordon Kane of Victory Sports Marketing for a mesmerizing Sept. 5 luncheon presentation.

The 240 members and guests in attendance gave Rick and Gordon very high marks in the post-lunch survey, with 95% saying they would both attend future BMA luncheons and recommend them to colleagues.

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OCTOBER 15 ROUNDTABLE

In a b-to-b world where does new media belong?

Don MacDonald Get the latest perspectives on emerging social media—and how they can benefit your marketing and communications strategies—when Steve Rubel, SVP, Director of Insights, for Edelman Digital and a world-renowned blogger, leads the Wednesday, October 15, BMA Breakfast RoundTable at IIT’s Stuart School of Business.

Rubel, a digital marketer with over 15 years experience will talk about…

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