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Marketing Innovators Luncheon Seminar
The Big Marketing Idea is Alive and Well in Chicago
As the Chicago Innovation Awards demonstrate year in and year out, Chicagoans take a backseat to nobody when it comes to converting big ideas into reality. Because innovation never sleeps, BMA Chicago and the Chicago Innovation Awards are revisiting the topic of innovation in business-to-business (B to B) marketing in the January MarketingInnovators Luncheon seminar event at the Standard Club. Whether or not you were able to attend last year's event, you won't want to miss this special encore of the popular premiere with new winners and perspectives.
Gian Fulgoni (Twitter: @gfulgoni), executive chairman and cofounder of comScore (NASDAQ:SCOR), the global leader in measuring the digital world.
comScore won a 2009 Chicago Innovation Award for its AdEffx Suite, a holistic advertising effectiveness solution that measures the total impact of online advertising by quantifying a campaign's ability to lift both online and in-store sales. |
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Bob Dutzi, vice president/general manager at Glenview-based ITW(NYSE: ITW), a Fortune 200 company that produces engineered fasteners and components, equipment and consumable systems, and specialty products, and employs nearly 60,000 people with operations in 57 countries.
ITW was recognized with a 2011 Chicago Innovation Award for its Deltar Global Capless Refueling System, which provides automatic sealing while eliminating the traditional gas cap on an automobile. Benefits include customer convenience, faster refueling, prevention of soiled hands and/or gloves and an accessible design for elderly/arthritic individuals. |
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